Welcome to Method in Madness

We get it, everybody loves paying lip service to the concept of customer centricity. It seems to be the buzzword shoehorned into every other meeting (that realistically could have been an email).

Forget the lip service. Method in Madness is a heart, a hub, a center for the folks that live and breathe it every day. The ones who are buried in the craft, constantly looking to discover new ways to understand their customers.

So, this is it. The publication, nay, the holy grail of user research know-how or don’t know-how yet but let’s chat about how. Be provoked to think deeper, to uncover kernels of knowledge, and be ready to say, ’Hell yeah, these people just get it, give them a pulitzer’.

Get into it

Featured reads

Atlassian’s distinguished dude chats about building a shared brain for customer knowledge.

Chaos queller and design addict Rachel Posman chats UX Ops at Salesforce.

Learn how rapidly scaling organization ServiceNow tackles ResearchOps.

Listen up!

Dovetail’s designer loves herself some podcasts and enjoys engaging in the dulcet tones of Debbie Millman. She compiled her ultimate list of UX and user research podcasts. It’s almost like learning through osmosis.

Start listening

ICYMI

Buzz buzz legends. Be a fly on the wall at Biteable to see how this product team conducts research.

There’s a new sheriff in town. Their name is GDPR and they’ve changed the rules for design researchers.

Everyone knows recruiting research participants is painful. Read up on the best recruitment platforms before you start your next project.

Featured contributor

Check out the articles written by Dovetail’s very own Product Designer, Lucy Denton. She conducts a lot of research, she likes to understand how people work and how they make sense of the world. In particular, she loves turning the output of research into design action.

Tell us what you want to see in Method in Madness. You can find us hanging out in our Slack community, or by getting in touch. Seriously, we’ll be waiting.

Curated in Sydney and consumed globally: Method in Madness by Dovetail explores the craft and challenges of understanding people while working in the madness of organizations worldwide.

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